Free tool

Churn calculator

Enter canceled customers and the starting base. Then pair the rate with the reasons that appear in the cancellation survey.

Enter both numbers

Your result will appear here

Calculate without the busywork

The math is simple. The important part is keeping the same rule when comparing periods.

Transparent math

How to calculate churn

Churn = customers canceled ÷ customers at period start × 100. Record the period and denominator so you do not compare rates built from different bases.

Frequently asked questions

How do you calculate churn?

Divide customers canceled during the period by customers at the start of the period and multiply by 100. Keep that rule for monthly comparisons.

Does churn rate explain why people left?

No. The rate shows how much happened; a churn survey helps explain the reasons and context behind each cancellation.

What is a good churn rate?

There is no universal number without context. Compare the history of the same customer type, period, contract, and calculation rule.

Want to understand why customers cancel?

Use ready-made churn questions to learn what influenced the decision and choose the next investigation.

Use the churn template

No card. No commitment. Takes less than 2 minutes.

Next step

After the tool, keep going here

The calculation shows the signal. These paths turn it into a survey and a decision.

What is churn and how do you calculate it?

Separate the rate from the reasons behind cancellations.

Read about churn →