Free tool

Survey question generator

Pick a survey goal, browse ready-to-use questions, and copy them into your form. No signup or busywork required.

Survey type

📊 Measure loyalty and likelihood to recommend

 

  • From 0 to 10, how likely are you to recommend [company] to a friend or colleague?

    ScaleRequired

  • What prompted your score?

    Open-endedRequired

  • What could we do to improve your experience?

    Open-ended

  • Which feature or aspect do you value most?

    Open-ended

  • Have you recommended [company] to someone?

    Yes/No

How to build a better survey

Good questions are just the start. Use these tips to build a survey people will actually want to answer.

Start with the decision

Before choosing questions, define what you need to learn or decide. This keeps the survey focused and useful.

Mix question types

Use scales to measure and open questions to understand. Numbers show how much; words help explain why.

Keep it short

Include only what helps with the decision. If the survey grows too long, split it into focused stages.

Write like a human

Skip jargon and technical terms. Write the way you would speak to the respondent: clear, direct, and natural.

Test before sending

Ask someone on your team to take the survey first. If a question slows them down, rewrite it before sending it to customers.

Choose the right moment

Send the survey while the experience is fresh. Try right after a purchase, at a consistent interval for NPS, or during cancellation for churn.

Frequently asked questions

Common questions about creating better surveys.

How many questions should a survey have?

There is no magic number. Start with the questions you need for the decision: one measure, one open question for context, and a follow-up if it helps. If it feels long, split it into stages.

What is the difference between open and closed questions?

Closed questions (such as a 1–5 scale or yes/no) are easy to analyze. Open questions capture nuance and context that numbers miss. The best surveys usually use both.

Can I use these questions in Freqly?

Yes. Copy any question and use it directly in a Freqly survey. We also have objective-based templates you can adapt to your audience.

How often should I run a survey?

It depends on the moment. Relationship NPS can be quarterly, post-purchase feedback can follow each transaction, and churn feedback works best when someone cancels. Consistency matters most.

How can I get more people to respond?

Keep the survey short, explain why you are asking, use a human tone, and share it by email or text when the experience is still fresh.

Next step

After the tool, keep going here

The calculation shows the signal. These paths turn it into a survey and a decision.

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Use these questions in Freqly

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