Post-project survey

This template helps you understand how the client experienced the work after delivery: the outcome, communication, process, and what deserves adjustment in the next project.

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When to use this template

Send it after the deliverable has been presented and the client has had time to use it. For long projects, run a short round at the end of each stage and another at the end.

If you are still aligning the first steps with the client, use the customer satisfaction template or adapt the questions in the agency guide.

Ready-to-use questions

1. From 1 to 5, how satisfied were you with this project's outcome?
2. What contributed most to the outcome you expected?
3. How would you rate communication during the project?
   • Very poor
   • Poor
   • Okay
   • Good
   • Very good
4. When did you experience the most difficulty or lack of clarity?
5. What could we do differently on the next project?
6. Would you recommend our work to someone with a similar need?

How to adapt the questions

Replace “outcome” with the name of the deliverable: website, campaign, visual identity, consulting engagement, or product project. This gives the customer something concrete to evaluate instead of a general impression of the agency.

If the project had several stages, ask about one stage at a time. Combining briefing, creation, and post-delivery in one question makes it harder to find where the process broke down.

How to read the responses

Separate the outcome score, communication score, and comments. A deliverable can be well received even when the path to it was exhausting. That contrast points to a process improvement, not necessarily a creative one.

Group comments by stage and compare equivalent projects. Do not turn one opinion into a business rule before checking whether it repeats.

The agency guide shows how to turn this round into a simple closing ritual.

Common mistakes

• Sending the survey before the client can see the outcome.
• Asking whether someone “liked it” without saying what is being evaluated.
• Writing questions that try to justify the agency's decision.
• Asking for a long review right after the client receives the deliverable.
• Storing the responses without returning to the client with a next step.

Next step

Start with six questions, choose one process improvement, and track whether it appears again in the next project. Recurring feedback becomes an advantage only when it changes how you work.

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