Renewal Survey Questions

Renewal survey questions help you understand whether a customer sees enough value to continue and which issue needs attention before the next cycle.

View the renewal survey template

Essential questions

• Which result do you associate most with our work?
• How much value does the solution provide today?
• What still prevents you from getting more value?
• How confident are you about continuing next cycle?
• What needs to happen for renewal to make sense?
• Is there an expectation we have not met yet?

How to adapt

Replace “next cycle” with the real contract period and avoid turning the survey into a negotiation. First understand value, outcome, and risk; then decide which conversation should happen.

The renewal survey template gives you a full flow to adapt.

Next step

Separate customers with low perceived value or low confidence, bring the patterns to the responsible team, and record the action taken.

Generate more renewal questions